Creating a Facebook Fan Page is an easy way to start your social media marketing campaign. Facebook Fan Pages are indexed by external search engines like Google, increasing your business internet footprint. By connecting your website and your Fan Page together there is a better possibility to increase visitors and gain more subscribers and fans.
But as a business owner is this effort worth it?
To answer that question the first step is to know if the existing demographic target of your business can be reached by having a Facebook Fan Page and second, if a secondary demographic you want to gain can be accomplish by creating a new Facebook Fan Page. For the latest demographic figures you can check Quantcast Facebook Reports.
Creating a Facebook Fan Page is simple, usually consisting on one step, maybe two if you are new to Facebook and need to create an account. Making your Fan Page interesting and growing your fan page is the hard part. With a monthly estimate of over 115 million US visitors is a market that you might not be want to ignore.
Pick a Category (1) and Name (2). Make it as close as possible because you won’t be able to change the name later. The name of the Page should be an exact match of the business, product, band or individual it represents. If you want you can check “Do not make Page publicly visible at this time (You will be able to edit and publish later)“. I usually do just so I can take a first look at the Page before everyone else (not that everyone is just waiting for me to release it) but sometimes it might take me some time to actually finish all the settings for the Page. Enter your captcha pair of words (3) and finally click “Create Page” to complete this process.
You will receive an email to confirm your account’s email and complete registration.
Clicking on the email will complete setup and display your Fan Page in Facebook.
By our choosing this Page was created to be Private first, once completed it can be made Public. To do this click “Edit Page”
On the top right corner, click “publish this Page” to publish and make the Page public.
Finally, our Facebook Fan Page is complete and exposed to search engines. Now is when the hard work begins.
Hope you enjoy this first post. Please leave your comments describing your experience following this tutorial and I will update to make it even more helpful.